Case study · 2024
Super Kote 2000: path to fully automated B2C & B2B fulfillment
A specialty industrial coatings brand serving both contractors and DIY consumers — two completely different fulfillment flows under one roof.
FULLAUTOMATION
Two SKUs, two worlds
B2C orders are 1 quart, paid online, ship in 2 days. B2B orders are 12 gallons, on a 30-day NET term, with a custom data sheet, palletized. Same warehouse, same inventory, totally different paperwork and packaging.
Automation that handled both
We routed orders by source (Shopify → B2C lane; QuickBooks PO → B2B lane) with different pick paths, different packing rules, different invoicing. From order to dock in under 4 hours for B2C, under 24 for B2B.