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Case study · 2024

Ladybug Potions grew sales 200× under iLogistics partnership

How a single-founder beauty brand went from 30 shipments/week to 30 shipments/hour without burning out — and without a Shopify warehouse migration.

Industry
Beauty · DTC
Result
200× SALES
200×SALES

The starting point

2023: Ladybug Potions was a single-founder, single-SKU brand shipping out of a converted garage in Miami. Orders were averaging 30/week — manageable solo, but a TikTok feature in October pushed it to 200 orders in a single weekend. The next Monday, the founder had a chargeback inbox and an out-of-stock storefront.

What we did

Twelve months later

Order volume: 6,000+/month. Repeat purchase rate: 42% (industry benchmark 18%). Same-day cutoff hit rate: 99.6%. The founder went from 70-hour weeks doing pick-pack-ship to focusing on product and content.

"We didn't just outsource fulfillment — we got a partner who shows up the night before a launch."

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