Case study · 2024
How Ale Jaramillo scaled her D2C brand 50% faster
Same product, same Instagram following, same ad spend. Different fulfillment. The 50% speed advantage that closed the conversion gap.
50%FASTER
The conversion leak
Ale's analytics showed a 38% cart-abandon rate at the shipping step. Customers loved the brand but couldn't justify 6-day delivery from a small apparel brand when Amazon offered next-day on a generic alternative.
The change
Same-day cutoff out of Miami + 2-day delivery promise across the US. The promise on the product page, not buried in checkout. Within 60 days, cart-abandon at shipping dropped to 14%, and AOV lifted 11% because customers added accessories knowing they'd arrive the same week.