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The DTC operations stack we run at 4,500 orders / day

A look at the actual tools (and the ones we ripped out). Costs, integrations, where each fits.

iL
iLogistics Editorial12 min · May 16, 2025

The stack

  • WMS: proprietary (built on top of ShipHero base)
  • Channels: Shopify, Amazon, Walmart, TikTok, Etsy, BigCommerce
  • Returns: Loop
  • Subscriptions: Recharge
  • Analytics: BigQuery + Looker
  • Customer comms: Postscript + Klaviyo

What we ripped out

Tools that died: a generic ERP that couldn't keep up with channel volume, a marketing-attribution platform that cost more than it saved, three Slack-bot integrations nobody read. Lesson: every tool needs to earn its monthly fee in measurable margin or measurable hours-saved.

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